Product sales analysis, most commonly used by retailers, enables the continuous monitoring of point-of-sale data to uncover sales trends, investigate product demand and optimize merchandising strategies.
Various levels of analysis, from summary reporting to statistical trending, are required by executives, store managers, product managers, marketing analysts, as well as external suppliers who provide materials or finished goods. Business intelligence makes sense of the growing volume of transactional data by identifying trends and opportunities that create competitive advantage for companies that know and understand their sales drivers.
Product sales analysis typically involves large volumes of transactional data and sophisticated analytical techniques. MicroStrategy's unmatched data scalability and analytical richness make it the business intelligence standard for the Retail Industry.
Geen opmerkingen:
Een reactie posten