zaterdag 31 januari 2009
Product sales analysis, most commonly used by retailers, enables the continuous monitoring of point-of-sale data to uncover sales trends, investigate product demand and optimize merchandising strategies.
Various levels of analysis, from summary reporting to statistical trending, are required by executives, store managers, product managers, marketing analysts, as well as external suppliers who provide materials or finished goods. Business intelligence makes sense of the growing volume of transactional data by identifying trends and opportunities that create competitive advantage for companies that know and understand their sales drivers.
Product sales analysis typically involves large volumes of transactional data and sophisticated analytical techniques. MicroStrategy's unmatched data scalability and analytical richness make it the business intelligence standard for the Retail Industry.
Market research is an important tool for any organisation seeking a commercial opportunity,particularly for small firms looking to grow their business. From discovering a gap in the marketto ensuring customer satisfaction and planning effective marketing campaigns, research canprovide the market intelligence needed to encourage success, enhance competitiveness andmaximise profits. An increasingly popular way to undertake market research is to conduct surveys via the internet.
The continuing growth in on-line technology has had a positive impact on market research, offering clients a fast and cost effective method for researchers to reach their target audiences.
Advantages
There are a number of benefits to commissioning market research on-line, including :
- The fact that large numbers of respondents can be surveyed at one time
- International boundaries no longer need to be an obstacle to research - worldwidesurveys can be conducted at the click of a button
- It can be an inexpensive way to conduct large surveys - it is possible to get thousands ofresponses for just a few thousand pounds
- Pre-screened panels. Most large agencies have access panels which provide an easily-accessible, reliable respondent base which can respond promptly to on-linequestionnaires
- It allows for a very rapid turnaround - research can be undertaken and results receivedwithin a few days.
For a business which needs to gain a general view from a large cross-section of the population,and in as short a time as possible, there is no doubt that on-line research offers a viable benefit.